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Elm Paper

Elm Paper

Our story

Hi, I’m Ella, a life-long creative,mum of two teens, lover of interiors, fashion and beautiful things. And I am the founder of Elm Paper, a brand celebrating 15 years of style-led greeting cards.

I founded the brand in 2011 after 13 years in magazines, including time as Art Director at Vogue Australia. That world shaped how I see everything, through design, storytelling and the details that make something feel special.

Our DNA is style-led, considered, boutique and distinctive.

Everything starts with an idea, a feeling or something I genuinely love. That instinct still drives who we are today.
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