
Our story
We’re mumamoo - we see you and we’re so glad you’re here.
We are Charlotte, Kristina, Belinda & Miriam and with 8 children between us, we decided to create what we couldn’t find for ourselves when we needed it most: a premium product that would not only nourish and feed your baby with quality, locally sourced ingredients - but one that would support your feeding journey too.
We are mission driven to help other parents and caregivers feel supported through their feeding journey without judgement. Through sleepless nights and CMPI, over-supply and tongue-tie - we’ve been exclusive, expressed, engorged and empty. We’ve been right where you are today and understand the overwhelm and emotion when it comes to choosing a formula. We know firsthand that no feeding story is the same, and our purpose is to support you and your feeding choices on the mother of all journeys.
